All The Way OWay - The Organic Way

BY KUDI MARADZIKA

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Imagine this, a beautiful Italian backdrop that looks like the setting of Botticelli’s Primavera, natural scents so robust they fill your head with images of bouquets of flowers and delicious desserts. The perfect balance of chemistry and nature. It is with these characteristics that OWay was born. Having set out on its journey in quality cosmetics back in 1948 in Bologna, OWay or Organic Way has a presence in over 70 countries worldwide, all created by the Italian perfume and cosmetics brand Rolland.

With ingredients sourced from the OWay farm of Ortofficina, this is a brand that is intrinsically linked not only to its location but to the tenets of ethical beauty and skincare production. Most importantly, this brand isn’t just a marketing gimmick and in a world where going back to our roots and all things organic is the thing to do, OWay offers an alternative to people with super sensitive skins like mine.

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According to their site, OWay is based on biodynamic, zero-mile, organic, and fair trade ingredients. They create treatments and rituals combining extraordinary performance with healthful formulations which have a high concentration of botanical ingredients. Each and every one of their formulations, packaging, material, individual article or tool is designed to have a minimal environmental impact and to be long-lasting or reusable and composted or transformed into a new resource. 

How else does the use of organic translate in OWay products? They coined a whole term for it, Agricosmetics ®. What is agricosmetics?

According to OWay South Africa, this is "packaging OWAY formulas, rich in natural ingredients, only in glass and aluminium, precious, protective and recyclable materials. It means using the necessary tools exclusively in eco-sustainable paper, wood, metal, cotton: natural materials that convey authentic sensations."

Their products are clean from inception, this mean no synthetic mineral fertiliser or chemical pesticides. At harvest time, OWay reaps fruits, seeds, buds and leaves that are purer and rich in concentrated active ingredients. This translates to extracts for the product range that of a superlative quality.

I’m very particular about what I put on my face, but when it comes to my hair I’ve more or less stuck to the same shampoo and conditioner because it works. When Bush Telegraph invited me to the launch of OWay in South I was thrilled.

PRODUCT PHILOSOPHY:

Not only is the packaging of OWay products gorgeous and reminiscent of the minimalist design philosophy of brands like Aesop, it’s also incredibly functional, ethically sourced and perfectly compliments the green chemistry of the products themselves.

Like the packaging, the brand inspires a transparent and authentic lifestyle, with attention to detail and respect for nature.

This is a company that has famously said no to single use plastic, revolutionising the beauty industry from product to packaging.

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OWAY MOISTURIZING HAIR BATH

This is perfect for dry, frizzy hair and especially great for the current winter climate. It cleanses bestowing intense moisture, rebalancing the inside of the dehydrated hair fibre. This product is free from SLS & SLES / PARABEN / PETROLATUM / PEGS, PG & BBG / EDTA / SYNTHETIC FRAGRANCE / ARTIFICIAL and COLORANTS

ACTIVE INGREDIENTS:

Biodynamic Hazel - Softening and nourishing, it makes the hair fibre soft and manageable.
Organic Honey - Soothing, nourishing and adds shine.
Ethical Murumuru - Rich in hair proteins, it repairs and deeply nourishes dry, brittle and dull hair.

With key moisturising ingredients like hazel, honey and murumuru, a palm native to Amazon Rainforest which bears nourishing butter extracted from its fruit, this hair bath is luxurious at most, even for 4C hair like mine. It smells edible and you’ll spend more time smelling the contents of the bottle with your eyes closed in delight as the essential oil scent hits your nose. Plus it leaves your hair quite soft. I kept wishing there way hair butter made of the ingredients that I could add straight after washing my hair to lock moisture in. This is a product that delivers at a reasonable price at R 400

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OWAY MOISTURIZING HAIR MASK

Once again the perfect product for dry, curly and brittle hair. This is especially great for dull hair that’s breaking as a super nutrient boost for the hair shaft. This is a leave in mask (for 10 minutes) that leaves hair brighter and healthier. This product is free from SLS & SLES / PARABEN / PETROLATUM / PEGS, PG & BBG / EDTA / SYNTHETIC FRAGRANCE / ARTIFICIAL and COLORANTS

ACTIVE INGREDIENTS:

Biodynamic Hazel - Softening and nourishing, it makes the hair fibre soft and manageable.
Organic Honey - Soothing, nourishing and adds shine.
Ethical Murumuru - Rich in hair proteins, it repairs and deeply nourishes dry, brittle and dull hair.

This is a great product for hair that has been treated with chemicals, colouring or heat damage. It’s as rich as any hair mask and reminded me of the Morrocon Oil Hair Mask but undoutedbly more moisturizing. At R 400 this is a great alternative to your standard hair product and is perfect to give your hair a healthy, shiny boost in winter.

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OWAY FREQUENT USE CONDITIONER

The dailyAct range from OWay is perfect for daily use. Its perfect for quick detangling and moisturising and nourishes and strengthens without weighing the hair down. This product does not contain PARABENS / PETROLATUM / PEGS, PG & BBG / EDTA / SYNTHETIC FRAGRANCE / ARTIFICIAL COLORANTS

ACTIVE INGREDIENTS:

Biodynamic lemon - Adds shine and revitalizes dull, matt hair thanks to the antioxidant properties of vitamin C.
Organic white tea - Rich in polyphenols, it has an anti-ageing action and protects against oxidative stress.
Ethical anisata - Soothing, antiseptic and antibacterial properties.

This product has that great clean smell with a touch of citrus notes, the only thing that comes to mind is delicious mint flavoured desserts. The scent is long lasting and compliments the function of the conditioner perfectly. I never felt like this way too heavy or imposing.


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WHAT ORGANIC PRODUCTS ARE YOU USING AT THE MOMENT?

I’D LOVE TO KNOW.

COMMENT BELOW.

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